# Profit Studio

> Profit Studio is a growth studio for ambitious e-commerce brands, based in Copenhagen, Denmark. We grow brands through Profit Engineering: SEO, Google Ads, paid social, automation, branding and omnichannel, run as one team and measured on profit rather than on clicks or impressions.

Profit Studio was founded by Michael Kirkegaard, an e-commerce CEO who runs the Danish webshops Maxis.dk (home of the sports brand Nordic Power) and Billigtraening.dk. The studio applies the same method on its own shops before recommending it to clients. Michael has more than ten years in digital marketing, has worked with 20+ brands, and has spoken at eTail Nordic and Savant Ecommerce on GenAI for content, tracking and profitability. The English site is profitstudio.io; a Danish version lives at profitstudio.dk.

## Method

- [Profit Engineering](https://profitstudio.io/profit-engineering/): Our method for growing an e-commerce brand. Six disciplines, run as one team and steered by what reaches the bottom line. The umbrella over the six playbooks below.

## Playbooks

- [SEO](https://profitstudio.io/seo/): Search that turns into revenue. Technical fixes, content mapped to real demand, topic clusters, and visibility in AI answers from ChatGPT, Gemini and Copilot.
- [Google Ads](https://profitstudio.io/google-ads/): Campaigns built on real profit (POAS). Search, Shopping and Performance Max structured around true unit economics.
- [Paid Social](https://profitstudio.io/paid-social/): Meta and social advertising with creative and scaling measured on the profit each campaign leaves behind.
- [Automation](https://profitstudio.io/automation/): Email flows and campaigns that turn one-time buyers into loyal revenue. Welcome, abandonment and post-purchase flows plus deliverability care.
- [Branding](https://profitstudio.io/branding/): Positioning, story and a visual system a small team can apply, that makes every other channel cheaper.
- [Omnichannel](https://profitstudio.io/omnichannel/): Search, ads, email and brand engineered to feed each other, with blended measurement and one shared definition of profit.

## Cases

- [Cases](https://profitstudio.io/cases/): Brands Profit Studio has grown.
- Maxis (maxis.dk): Full Profit Engineering. Profitable growth across every channel, steered by POAS. Home of Nordic Power.
- Billig Træning (billigtraening.dk): Full Profit Engineering. Shopify optimisation and paid search built to convert.
- VICOS (vicos.dk): B2B growth partner for almost a year. Strategy, search, ads and web development, a full overhaul rather than a single channel.
- Energize (energiz.dk): Complete e-commerce build for underfloor heating. Brand, build and marketing delivered as one.

## Company

- [Operators](https://profitstudio.io/operators/): The specialists behind Profit Studio, across development, strategy, data and marketing.
- [Contact](https://profitstudio.io/contact/): Book a free 30-minute growth audit, email contact@profitstudio.io, or call +45 3074 7539.
- [Privacy policy](https://profitstudio.io/privacy-policy/): How Profit Studio handles data and cookies.

## Contact

- Email: contact@profitstudio.io
- Phone: +45 3074 7539
- Location: Brønshøj Kirkevej, 2700 Brønshøj, Denmark
- CVR: DK-39305658