Growth studio · Copenhagen

Scale with
thought

We are Profit Studio, a growth partner for ambitious brands. Part strategists, part creatives. We build growth you can see on the bottom line.

How we work

Open for new brands Working with Maxis, VICOS and Energize.

4

brands we work with

6

disciplines, one method

10+

years in e-commerce

Selected work

All cases

maxis.dk

Maxis

Full Profit Engineering

The full engine, from strategy to execution

Home of the sports brand Nordic Power. Every channel run as one, day in and day out.

What we do together

SEO
Google Ads
Paid Social
Automation
Branding
Omnichannel

billigtraening.dk

Billig Træning

Full Profit Engineering

Store, search and marketing running as one

Fitness equipment for all of Denmark, built to convert.

What we do together

SEO
Google Ads
Paid Social
Automation
Omnichannel

vicos.dk

VICOS

B2B growth partner

Growth partner since 2025

A nationwide staffing agency. Search, ads, brand and web development, side by side for a year.

What we do together

SEO
Google Ads
Paid Social
Branding
Omnichannel
Web development

energiz.dk

Energize

E-commerce build

A complete webshop, built from the ground up

Underfloor heating for all of Denmark. Brand, build and marketing delivered as one.

What we do together

SEO
Google Ads
Branding
Omnichannel
Webshop build

Profit Engineering

Profit Engineering is how we grow an e-commerce brand. Six disciplines, one method, and a shared sense of what moves a business.

Every channel feeds the same engine. Search, ads, email and brand each make the next one work harder, and we steer the whole thing by what reaches the bottom line. You do not need to know where to start. That part is our job.

See how Profit Engineering works

SEO Become the brand customers find first, on Google and in the AI answers.

Google Ads Campaigns that bid on the margin you keep, with measurement to match.

Paid Social Advertising on Meta and TikTok, built on creative and scaled on your numbers.

Automation Email and SMS flows that run on their own and bring customers back.

Branding The story customers recognise, and the reason every other channel gets cheaper.

Omnichannel Search, ads, email and brand, planned and measured as one system.

How we work

First we look at your numbers. Then we talk about what to do. This is the order things happen in.

01 Week 0

30 minutes

A free call. We look at your numbers and your channels and tell you honestly whether we can move them.
02 Week 1

We dig in

Access to accounts, shop and analytics. We map what earns, what leaks and what nobody is measuring.
03 Week 2 to 3

The plan

One document: where the profit is hiding, what we do first, and what it should return. You decide.
04 Ongoing

Execution

We run the channels as one engine and report against the number that matters: what you keep.

Michael on stage at eTail Nordic

First the shops. Then the stage.

Michael Kirkegaard spends his days as CEO of two Danish webshops. When he started sharing how they grow, the invitations followed: eTail Nordic, Savant Ecommerce, rooms full of e-commerce people asking the same question. What would this look like in my business?

Profit Studio is the answer to that question. The method from our own shops, Profit Engineering, applied to yours.

Michael Kirkegaard, Founder

The circle

A small circle of specialists Michael knows and trusts, brought in project by project rather than kept on a payroll.

How much is left when every cost is paid?

Eight numbers from your shop. Contribution margin 1, 2 and 3, break-even ROAS and POAS, live and without sign-up.

Calculate your profit

CM1

after cost of goods

CM2

after shipping and fees

CM3

after advertising

Profit Studio Podcast

Fra passion til profitabel forretning

Danish conversations with people who built a profitable business out of something they love. How they started, what worked, what went wrong. Hosted by Michael Kirkegaard.

All episodes

YouTube