Growth studio · Copenhagen

Scale with
thought

We are Profit Studio, a growth studio for ambitious brands. Part strategists, part creative studio. We build growth you can see on the bottom line.

How we work

Open for new brands Trusted by Maxis, VICOS and Energize.

Brands we have grown

Selected work

Brands we have grown

All cases

maxis.dk

Maxis

Full Profit Engineering

The full engine, from strategy to execution

Home of the sports brand Nordic Power. Every channel run as one, day in and day out.

billigtraening.dk

Billig Træning

Full Profit Engineering

Store, search and marketing running as one

Fitness equipment for all of Denmark, built to convert.

vicos.dk

VICOS

B2B growth partner

Almost a year as growth partner, and counting

A nationwide staffing agency. Strategy, search, ads and web development, a full overhaul rather than a single channel.

energiz.dk

Energize

E-commerce build

A complete webshop, built from the ground up

Underfloor heating for all of Denmark. Brand, build and marketing delivered as one.

Our method

Profit Engineering

Profit Engineering is how we grow an e-commerce brand. Six disciplines, one team, and a shared sense of what actually moves a business.

Every channel feeds the same engine. Search, ads, email and brand each make the next one work harder, and we steer the whole thing by what reaches the bottom line. You do not need to know where to start. That part is our job.

See how Profit Engineering works

SEO Become the brand customers find first, on Google and in the AI answers. Google Ads Make every click matter with campaigns engineered to convert. Paid Social Meta and social advertising with creative and scaling you can measure. Automation Email flows and campaigns that run on their own, turning one-time buyers into loyal revenue. Branding The story customers recognise, and the reason every other channel gets cheaper. Omnichannel Unite search, ads, email and brand into one seamless customer experience.

Michael on stage at eTail Nordic

The people

First the shops. Then the stage.

Michael Kirkegaard spends his days as CEO of two Danish webshops. When he started sharing how they grow, the strategy, the data and the creative work that carries it, the invitations followed: eTail Nordic, Savant Ecommerce, rooms full of e-commerce people asking the same question. What would this look like in my business?

Profit Studio is the answer to that question. The method from our own shops, Profit Engineering, applied to yours.

Michael Kirkegaard, Founder

The circle

A small circle of specialists I know and trust, brought in project by project. Not a payroll.